While producing Mazda Concept Cars we have found that in a nutshell, Mazda’s top product development brains tell us that spending a lot of money on developing EVs is a silly waste of money. These are not hot cars! No ne actually comes out and says those exact words, but R&D head Seita Kanai bluntly states that he does not think the number of electric vehicles on the roads worldwide in 2030 will be much different than in 2020. And in 2020, EVs will account for a sliver of global sales – a few percentage points of market share. This is not enough to steer Mazda to create the next concept cars with the EV technology.
